Netflix stated that consumer engagement with video games on the service tripled in 2023. “[Despite] video games nonetheless being small, and positively not but materials relative to our movie and sequence enterprise, we’re happy with this progress,” the corporate stated in its earnings report on Tuesday. For instance, the corporate pointed to the addition of the Grand Theft Auto trilogy to the service final yr, though it is not clear how a lot the trilogy, which solely arrived on Netflix on December 14, helped drive engagement within the last two weeks of the yr.
Netflix stated that Grand Theft Auto has turn out to be its “most profitable launch so far” by way of installs and engagement. It didn’t say how many individuals had downloaded the trilogy because it was launched on the platform, nonetheless. Some clients had signed up for Netflix simply to play the Grand Theft Auto video games, the corporate stated.
That’s an enormous change from 2022, when and evaluation from Apptopia and CNBC revealed that lower than one p.c of Netflix’s clients have been enjoying video games, which the corporate had made obtainable to anybody with a Netflix subscription a yr earlier. Regardless of the sluggish uptake, Netflix continued including video games to the platform. It’s rising gaming library contains well-liked titles like Hades, Lifeless Cells, Braid, Dying’s Door and Katana Zero, in addition to video games akin to Oxenfree II: Misplaced Sign, which it developed by itself after buying indie developer Evening Faculty. The platform additionally contains video games primarily based by itself well-liked unique reveals like Cash Heist and The Dragon Prince.
Past gaming, Netflix stated that it added 13.1 million subscribers within the final three months of 2023, the very best variety of subscribers it has added because the explosive progress it skilled in the course of the pandemic. The entire variety of Netflix subscribers world wide is now 260 million.
This text initially appeared on Engadget at https://www.engadget.com/netflix-says-that-game-engagement-tripled-in-2023-224130242.html?src=rss
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