Everybody’s favourite former Worry Issue host Joe Rogan has signed a new deal with Spotify that is more likely to be price $250 million, according to The Wall Street Journal. That is much more cash than his first deal again in 2020, which was estimated to give the comedian $200 million. There’s no info as to the size of Rogan’s new contract, nevertheless it has been outlined as a “multiyear” continuation of his numerous podcast ventures.
Even higher for Rogan’s backside line? The deal permits Spotify to distribute Rogan’s podcasts on extra platforms, together with a video model for YouTube. The contract stipulates a revenue-sharing settlement based mostly on advert gross sales, so this can seemingly put much more cash into the comic’s pocket. There’s additionally an upfront minimal assure for the world’s preeminent expert on all things Covid, however the monetary quantity stays undisclosed.
Spotify is reportedly angling to renegotiate expiring contracts with present content material creator to supply lower minimum guarantees, however that will not apply to Rogan. The corporate’s additionally planning on revising these contract phrases to permit for publication on different platforms, like YouTube, which is strictly what it is doing with Rogan right here.
There’s additionally seemingly an viewers quantity goal threshold, as was the case along with his 2020 deal. He’ll sail proper previous that, nevertheless, as The Joe Rogan Expertise continues to be Spotify’s most popular podcast, even beating Travis Kelce speaking about Taylor Swift and, sigh, The Tucker Carlson Podcast. That’s the present high three.
Regardless of bringing in a metric ton of ears to Spotify, Rogan has been a daily supply of controversy. He’s pushed a complete lot of ill-informed Covid nonsense all through the years, which prompted doctors and scientists to call for an replace to Spotify’s misinformation coverage. This led to boycotts from each customers and creators. Most famously, Neil Younger pulled his songs from the streamer in protest.
Spotify has long excused this stuff by calling itself a platform and never a writer. Nonetheless, this new deal fairly actually has the corporate publishing Joe Rogan’s podcasts on different platforms. It is also, after all, been publishing Rogan by itself platform for years.
There’s additionally the ever-present challenge of how Spotify pays artists. The corporate is infamous for paying musicians little or no, or even nothing at all. This leads one to dream of a world the place musicians get a tiny piece of that Rogan pie, however, alas, that’s not within the playing cards. Spotify did put aside $100 million to foster variety in podcasts and music, however ended up not really spending any of it. Hey, it’s the thought that counts.
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