Nikon has announced it is buying RED, the high-end cinema digital camera firm, for an undisclosed sum. In a press release, the digital camera big, which has suffered together with a lot of the imaging trade lately, stated RED will develop into a wholly-owned subsidiary, as found by The Verge. RED at the moment has about 220 staff, and no layoff plans have been made public in response to the sale.
RED was based in 2005 and has since had its cameras utilized in fashionable productions, together with Squid Recreation, Peaky Blinders and Captain Marvel — a market Nikon plans to broaden into with this acquisition. Nikon has withdrawn from less profitable areas of the digital camera market lately, together with ending growth on new DSLRs
The transfer may benefit each events, as RED’s president Jarred Lang shared on Facebook: “This strategic partnership brings collectively Nikon’s in depth historical past and experience in product growth, know-how in picture processing, in addition to optical expertise and consumer interface with RED’s revolutionary digital cinema cameras and award-winning applied sciences.” RED’s 2018 attempt to expand on its own (into smartphones, no much less) did not final lengthy, and the merchandise quickly have been discontinued.
Apparently, RED sued its new proprietor in 2022, claiming that Nikon knowingly used RED’s patented information compression expertise in its Z9 digital camera. Nikon, in flip, argued the legitimacy of RED’s patents earlier than the 2 firms agreed to a dismissal.
Trending Merchandise
